Grzegorz Hadała

Design Engineer — Fintech & Web3

I design and build fintech and Web3 products. Nearly 20 years in, I still get excited about making complex things feel simple. I work across the full stack of product design — from early concepts and design systems to writing production React code and shipping it. I prototype ideas in code, not just in Figma. I use AI-augmented workflows and progressive prompting to move faster from idea to shipped product, and I build semi-automated content and development pipelines using MCP integrations. I care about craft, clarity, and getting things out the door.

Experience

Douro Labs — Head of Design

October 2024 – Present · Full-time

Leading design across the Pyth Network and Fogo ecosystems — two of the most used oracle and blockchain infrastructure projects in DeFi.

  • Architecting a new design system from scratch for ecosystem apps (Insights Hub, Dev Hub) — tokens, components, themes, built to scale across products
  • Shipping UI code: building and maintaining React components, theming, and Storybook documentation alongside the engineering team
  • Driving the new Pyth website rebrand — design direction, visual identity, and front-end contributions
  • Scaling the team: leading hiring for developers and designers, setting design culture and review processes
  • Building automated content workflows using MCP servers and AI tooling — review, editing, and publishing pipelines

Sei Labs — Senior Product Designer

December 2023 – September 2024 · Part-time contract

Designed core apps for the Sei blockchain ecosystem: staking, bridge, faucet, rewards, an engagement platform (earn points via X.com content), and an internal multisig tool. Fast-paced, shipped multiple products in under a year.


Rolla — Senior Product Designer & Front-end Developer

July 2021 – August 2023 · Remote contract

This is where I became a true hybrid. Rolla was a DeFi options trading platform (web + mobile), and I worked both sides — design and code — for over two years.

  • Owned end-to-end product design for crypto options trading — research, UX, high-fidelity UI, prototyping
  • Created the cross-platform design system (web + mobile)
  • Built the Rolla brand identity from scratch: logo, landing page, social media assets
  • Participated in product-shaping decisions with CEO and CTO
  • Shipped production React/Next.js and TypeScript code across the web app
  • Built, tested, and documented UI components in Storybook
  • Constructed full views and user flows in Next.js
  • Managed GitHub workflows, code reviews, monorepo practices
  • Contributed to React Native development

Adyen — Senior Product Designer

September 2018 – March 2021 · Amsterdam, Netherlands

Two teams, three years at one of Europe's biggest payment companies.

Shopper Risk / RevenueProtect (2020–2021): Led the ML explainability project — making AI-driven fraud assessments understandable for human reviewers. Redesigned case management and risk workflows. Worked closely with data scientists and risk officers.

Finance Solution (2018–2020): Redesigned payout, liability, and balance management workflows for enterprise merchants. Overhauled information architecture and integrated a new design system. Mentored designers, ran Figma workshops, led a hackathon, conducted user research.


Kite.ly — Senior Designer

November 2017 – July 2018 · London, UK

Led design for print-on-demand products: e-commerce plugins, SDKs, Canon Print Shop apps. Research, testing, design execution. Kite.ly was later acquired by Prodigi.


ucreate.it — UX/UI Designer → Product Designer & Design Lead

October 2015 – October 2017 · London, UK

Delivered 10+ startup products end-to-end. Owned everything from discovery and value proposition mapping to wireframes, visual design, and handoff. Led a team of three.


Earlier Career (2008–2015)

  • PayU S.A. (Warsaw, 2014–2015) — Mobile UX/UI for Poland's biggest payment provider. Designed iOS/Android apps and a mobile payment SDK used by Starbucks, iTaxi, and others.
  • Freelance & Agency (2008–2014) — Brand identity, print, digital, video, and animation work for clients including Orsay, Cisco, Asus, and the City of Krakow.

Skills

Design Engineering

  • Design system architecture: tokens, components, themes — designed in Figma, built in code
  • Production front-end: React, Next.js, TypeScript, Storybook, HTML/CSS
  • Code prototyping — testing ideas in real code, not just static screens
  • Progressive prompting: using AI to ideate, iterate, and build product concepts faster

Automation & Workflows

  • MCP server integrations for content and development pipelines
  • Semi/fully automated workflows for websites and apps
  • Content review, editing, and upcycling pipelines
  • CI/CD: GitHub Actions, monorepo workflows, code reviews

Product & Strategy

  • End-to-end product design for fintech, DeFi, and Web3
  • Design system governance and scaling across products
  • Cross-functional leadership: hiring, mentoring, design culture
  • User research, stakeholder alignment, metrics and goal-setting

Tools & How I Use Them

Figma — Primary design tool. Heavy use of plugins and automations to cut repetitive work and move faster through ideation, iteration, and system documentation.

Framer — I build sites end-to-end: from quick early-stage prototypes to production-level company websites, including custom components, CMS structure planning, and ongoing maintenance.

Notion — I use it beyond docs — building interactive databases, internal tools, and lightweight apps that improve productivity, knowledge sharing, and team transparency.

VS Code + Claude Code / Antigravity — My coding environment for prototyping ideas fast, building automations, and writing production front-end code (React, Next.js, TypeScript).

Adobe Suite, Spline — For visual design, 3D, motion, and asset production when the project calls for it.


Education

Self-directed education in design and technology, with formal studies at:

  • School of Informatics and Management, Warsaw (Graphic Design & Fine Arts, 2011–2015)
  • School of Informatics and Management, Rzeszow (Graphic Design & Journalism, 2009–2010)
  • Warsaw School of Advertising (Advertising, 2006–2008)

Interests

Motorcycles, backpacking, oil and watercolour painting, cycling, ukulele and piano, music production, climbing, quantum physics, cooking — and sometimes doing absolutely nothing.