Greg Hadala

15 years of experience as a multidisciplinary designer and developer.

About

Since 2005, I’ve been a multidisciplinary designer, tackling a diverse range of digital projects from social media platforms and payment systems to cutting-edge technologies like blockchain and Web3. My work spans numerous sectors including real estate solutions, machine learning, cryptocurrency, sports applications, and print-on-demand services.

My background in project management, design, and development, paired with a friendly and professional demeanor, makes it easy for me to fit into various project teams. I see every new challenge as a chance to learn and grow. I’m especially passionate about the potential of blockchain and Web3 technologies to revolutionize how we interact with digital platforms.

Experience
2023
Sei Labs, LLC
Senior Product Designer
2021
Rolla
Senior Product Designer
2019
FreeBird
Head of Product
2018
Adyen NV
Senior Product Designer
2017
Canon
Senior Designer
2017
Prodigi
Senior Designer
2015
Founder & Lightning
UX/UI Designer
2014
PayU
UX/UI Designer
2009
Orsay
Visual Designer, DTP
Process
Understanding Your Users

Understanding Your Users

The first step is all about gaining an empathetic understanding of the problem you're trying to solve, primarily from the perspective of those experiencing the issue. This involves engaging with users, observing their behaviors, and immersing yourself in their environment to gather deep insights.

Clarifying the Problem

Clarifying the Problem

After gathering insights, the next step is to synthesize this information to define the core problems you have identified. This stage involves framing the problem in a user-centered manner, which guides the design team’s focus and fosters a clear understanding of the users’ needs and challenges.

Exploring Solutions

Exploring Solutions

With a clear problem definition in hand, you now explore a wide array of possible solutions by generating a large volume of ideas. This phase encourages thinking outside the box to identify new solutions to the problem statement you've defined and begins to shape the path forward.

Bringing Ideas to Life

Bringing Ideas to Life

The fourth step involves producing scaled-down versions of the product or specific features found within the product, to investigate the problem solutions generated in the previous stage. Prototypes may be shared and tested within the team itself, in other departments, or on a small group of people outside the design team.

Refining the Solution

Refining the Solution

Finally, the rigorous testing phase, where solutions are tested with users to gain feedback. This feedback may reveal unforeseen insights about the user or the problem, leading back to previous steps in a cyclic manner. This iterative process is crucial for refining and making improvements to the solution, ensuring that the final product truly meets the users’ needs.

Clients
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